Needs-based segmentation: Helping nonprofits take outreach to the next level

Research shows that needs and attitudes are more important than demographics or behaviors in determining how people engage in social issues.


14 Responses to “When cities rule the world”

  1. xyz says:

    who will run urban government?

  2. H Macintyre says:

    Hi, I noticed that many of the links under “McLinsey resources on women” appear to be broken links. Do the relevant pages exist? Thanks.

Leave a Reply

E-mail alerts

Get our latest knowledge emailed to you

Follow us