Needs-based segmentation: Helping nonprofits take outreach to the next level

Research shows that needs and attitudes are more important than demographics or behaviors in determining how people engage in social issues.

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14 Responses to “When cities rule the world”

  1. xyz says:

    who will run urban government?

  2. H Macintyre says:

    Hi, I noticed that many of the links under “McLinsey resources on women” appear to be broken links. Do the relevant pages exist? Thanks.

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