Needs-based segmentation: Helping nonprofits take outreach to the next level

Research shows that needs and attitudes are more important than demographics or behaviors in determining how people engage in social issues.

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  • http://howardstein.com/ Howard Stein

    Excellent and scary. I spent 7 years in art school. Developing skills on my own was built into my DNA. But the acceleration of tech requirements has begun to keep me out of projects. I am racing to develop skills that are in demand, rather than polish my comfort zones.

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